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Revitalising Dagenham Heathway 


Dagenham Heathway is the borough's second town centre. A regeneration strategy was adopted in May 2005 which proposed:

  • Redevelopment of vacant shops and sites
  • A new state of the art library and Council One Stop Shop
  • Improvements to the pavements and roads
  • The Heathway through Dagenham Dock down to the River Thames has been identified by the London Mayor, Ken Livingstone, as one of the 100 important public spaces in London where improvements to the street can add real value to the quality of peoples' lives.


Project history

Consultation with local residents and businesses was carried out during September and October 2006. Public meetings were held and information about the scheme along with questionnaires were distributed to over 1,000 households.

We received 146 completed questionnaires about the proposed improvements and the responses revealed that:

  • 50% of people liked everything about the scheme
  • 15% were in favour of the central divide and pavement proposals
  • 25% liked the plans for crossings
  • 24% supported the parking plans
  • 23% liked proposals for dealing with traffic
  • 18.5% were in favour of more trees

Concerns were raised about removing the railings that separate the pavement and the road. But it was decided that removing them would provide greater flexibility for walking and shopping along the Heathway.

Kensington High Street in London has a similar award winning scheme and there has been a 44% drop in pedestrian injuries since the railings were removed.

The environmental improvement works to the Heathway were completed in the autumn of 2008.

The environmental improvement works to the Heathway were completed in the autumn of 2008.

The improvements decluttered the street scene; slowed traffic to 20mph; and provided short stay parking bays, making the Heathway a much more pedestrian friendly environment.

The Heathway is now a shopping district that is inviting and vibrant. Since the completion of the environmental works, Jeff Jackson, the Mall Manager has reported an increase of approximately 10,000 visitors to the Mall.

In spring 2009 an assessment of the environmental improvements, including responses from the public about the environmental improvements was carried out.

The assessment highlighted that the central strip along the Heathway was confusing to motorists, suggesting that they could park there, and that the area now lacked colour and trees. In response the council removed the central strip and shortened some of the islands along the Heathway.

To add colour to the Heathway, a number of lamp posts had hanging baskets added to them during the summer, which were filled with brightly coloured flowers.

Finally, in early spring 2010 trees were planted in planters along the Heathway.

Regeneration Enquiries

Town Hall

1 Town Square


IG11 7LU


Phone: 020 8227 3319

Email: regeneration@lbbd.gov.uk